essential sales & marketing course for any company Begin
of this course: September 1998 Our MBA of e-Commerce & Internet
Marketing course covers the
An essential sales & marketing course for any company
of this course: September 1998
Our MBA of e-Commerce & Internet Marketing course covers the following matters:
The Internet Marketing will be this century preferential marketing media, and it is imperative for you to understand the trends of the business in the New Economy that is appearing with the Internet. The marketing in the Internet is unique and very different from the conventional marketing.
The Internet quickly becomes a new media for marketing and publicity. Today exists approximately 600 Million users in the Internet, of good purchasing power. The projected Internet market for 2003 are of US$ 1 Trillion, with 183 Million buyers. Only in one day - the first Monday of December of 2002 - the U.S. companies sold US$ 380 Million through the Internet. And the B2B market - including export and import sales using the Internet - are several times more bigger than the above mentioned e-Commerce.
This course includes unpublished matters about Searches Engines ranking, campaigns, how to get audience for the site of your company, how to avoid the harmful Spam, the Internet Marketing rules, etc.
You need to understand that to have one site in the Internet means to be in the middle of 5 Billion of similar sites, and if your site don't appears among the first 20 or 30 results of a keyword search, your site is literally non-existent.
For a manufacturing company whose products can be exported to all the countries of the world, this Course is absolutely essential for its Export Manager, mainly if exporting for distributors or resellers in those countries. If you wants an institutional site and/or a B2B site for your distributors and resellers, in both cases your company needs a world audience, exactly that this Course teaches.
Practices & Software
The practices are in "demos" of the involved programs, when applicable and/or possible. It is impossible to do the Internet marketing without those tools, and this is the reason for which be included in the Course.
We didn't sell software or we are representatives of software producers, nor we wrapped up in sales of the same ones. Also, always we suggested two or more sources when applicable, for a better choice diversity.
If in the future you or your company want to use them, you can buy them directly from its producers, and its total cost can start from US$ 50.00 depending on the goals of your company, but those purchases is not obligatory for the Course.
The Course is in eight parts:
1. Ethics in the Internet, what not to be done
The Internet has its own rules, very special. Your marketing should generate a good impression, because in contrary will be destructive to the image of your company and your goals.
2. Basics of the Internet Marketing
All the basic options of the marketing in the Internet, as to solve the access problems, the "weight of the pages", the audience, etc.
3. The e-mails main problem & how to avoid your Spams
Of course your company should use its current mailing list for mails, faxs, etc. But in the Internet the rules are completely different. Today approximately 90% of the sales and marketing e-mails in the Internet are negative for the Sender because they can be classified as a Spam.
4. How to manage mailing list systems
Your company will do a campaign for the marketing of a product, and a program automatically will control it.
5. How to send e-mails to authorized mailing lists
This is a modern system. It is a virtual Mail Server, without hardware, using in a transparent way your Internet Provider SMTP Server, without strangling him in any way. Rules to avoid to be classified as a Spammer.
6. How to promote (Submit) a site in the Searches Engines
You can include (Submit) your Site in the Searches Engines and Links/Directories in the whole world. For each product you can make a different submit.
7. How to get good ranking in the Searches Engines
The techniques to obtain a good position in the ranking of the Searches Engines, etc. As we already told, if your site is not in the first 20-30 results of a keyword search, simply he doesn't exist under the point of view of the sales & marketing.
8. How to do the e-Commerce, B2B and B2C, Auctions systems, etc.
Everything covering the e-Commerce, systems, installation, Perl5 scripts, business to business for affiliates and dealers, etc. How to place the data of your conventional database in the Internet.The course includes also the B2B and B2C systems.