Customer Relationship Management CRM
Certification - What is CRM
With a general view of every angle,
Customer Relationship Management CRM is the computer system interacting directly with the clients through voice by phone (and voice recognition if necessary) without human actions, for marketing, sales, support, accounts, etc.
In short, in any customer relationship with a company. In recent research with IT Managers, 41% answered that the
Customer Relationship Management CRM is the number one in the priorities list for the period 2002/2003.
It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to
Customer Relationship Management CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about
Customer Relationship Management CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.